Doron is the Chief Marketing Officer at Shopin. He has over 20 years of marketing and business operations experience in advertising and technology industries. As the chief marketing officer, Doron heads up Shopin’s marketing strategy and operations. He is responsible for scaling the brand, ensuring key markets and consumers understand the full value that blockchain and cryptocurrency bring to the retail economy. He came to Shopin from Lotame, where he spearheaded marketing strategies to build the brand and drive global business development efforts.He also previously served as head of market strategy at Tremor Video, head of Business Science at media agency Mindshare, global head of media investment at Samsung’s in-house agency Cheil Worldwide, and held various leadership positions at Millward Brown, IAB, Lycos, Hotbar and Applebee’s.